Sydney is not a single service area — it behaves as five. The CBD and North Sydney tower market runs on booked docks, goods lifts and hybrid attendance peaking Tuesday to Thursday. Macquarie Park and Norwest are corporate campus markets with large single-tenant floors. Parramatta and Sydney Olympic Park mix government, health and professional tenancies. Western Sydney — Eastern Creek, Erskine Park, Prestons, Wetherill Park — is warehouse and distribution, running early starts and double shifts. And the inner south from Alexandria through Mascot is creative studios, light industrial and logistics near the airport.
We plan machine type, restock frequency and planogram by market rather than by postcode, because a distribution centre in Erskine Park and an agency in Surry Hills have almost nothing in common except that both qualify for the same free placement.